India Mobile VAS Industry to Grow at 32.3% CAGR by 2014

According to our latest market research offering “Indian MVAS Market Forecast to 2014”, Indian mobile value added services market has been witnessing phenomenal growth since 2005 and has by far outpaced other markets around the world. The sector has emerged as the most vibrant and transforming division of the overall Indian telecom industry. Confirming the sustainable market attractiveness of MVAS in India, the study projected that, the data and content based services will experience fast growth in demand and market will grow at a CAGR of 32.3% by 2014.

The study identified that, the industry grew manifold during the last decade and is showing no signs of decline in near future. Particularly, past few years have been quite revolutionary for the industry as it witnessed the emergence of smartphones, GPS enabled sets, and 3G handsets. Consumers have also given tremendous response to the world class offerings of domestic and foreign players and accepted new revenue models, which are directly linked with industry’s developments and future expansion.

At the segment level, entertainment VAS is the largest mobile VAS sub-segment in the country and is expected to retain its top slot in the industry during our forecast period also. The perceived value of entertainment Vas is outpacing the associated costs and consumers are using these services on a regular basis. This along with various other factors, discussed and analyzed in the report will position entertainment VAS to remain most attractive investment segment of the value chain.

Our report “Indian MVAS Market Forecast to 2014”, has been authored to evaluate the future growth potentials of the India mobile value added service market. The report provides extensive research and analysis on MVAS historical, current, and projected market trends. It thoroughly includes statistics/information on MVAS segments, such as information VAS, entertainment VAS, and m-commerce VAS to provide a deep understanding on market dynamics. It also segregates MVAS market in urban and rural categories and includes statistical analysis on the same.

Most importantly, the report has also presented the industry forecast based on the correlation of past drivers, challenges, and opportunities for expansion. In this way, the report presents a complete and coherent analysis of the India MVAS industry and will prove decisive for clients.

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